Yogscast Limited, also known as The Yogscast, is a British entertainment company based in Bristol that primarily produces video gaming-related videos on YouTube and Twitch, and also operates the Yogscast multi-channel network for affiliated Content creation. Initially a group of online Content creation, the Yogscast began activity in 2008 and formally incorporated as a company in 2011.
The group had their roots in videos about the massively multiplayer online game World of Warcraft, but rose to popularity with their playthrough of the sandbox game Minecraft and their self-produced role-playing series Shadow of Israphel set in the same game. More recently, the group is known for playing the sandbox game Garry's Mod as well as producing a variety of live action videos.
In 2017, the group established Yogscast Games, a video game publishing label which has since published games such as Caveblazers, PlateUp!, Dungeons & Degenerate Gamblers, Brunch Club, and Trolley Problem, Inc.
They are also known for their annual Christmas live streaming charity drive named the Jingle Jam, which has cumulatively raised more than £27.3 million for various charities .
In December 2010, they recorded a Minecraft video series subsequently named Shadow of Israphel which amassed a large number of views and subscribers, and catapulted them to popularity. On 3 May 2011, Brindley and Lane officially incorporated The Yogscast as a registered company in Reading, Berkshire. They also moved into a house which they also shared with their friend Hannah Rutherford ("Lomadia") in Reading. They also started a secondary channel for showcasing dubbed-over trailers that they called "yogscast2". In October 2011, The Yogscast's main YouTube channel "YOGSCAST Lewis & Simon" hit one million subscribers, making them the biggest YouTube channel in the United Kingdom at that time.
Other members of Ye Olde Goone Squade subsequently joined Brindley and Lane in creating their own content under the Yogscast brand. Rutherford initially ran The Yogscast's secondary channel which later became her own channel to create her own content, while other early associates such as Duncan Jones ("Lalna"), Paul Sykes ("Sjin"), and Chris Lovasz ("Sips") created their own channels to record their own videos, marking the start of the Yogscast family.
In 2012, developer Winterkewl Games ran a Kickstarter campaign to develop a video game called Yogventures! based upon the intellectual property of The Yogscast featuring Brindley's and Lane's Shadow of Israphel avatars. The goal of $250,000 was quickly reached, with a full total of $567,000 eventually being raised by 13,647 donators. However, the project stalled after Winterkewl Games ran out of funds, and was eventually cancelled in July 2014. Brindley later clarified that the $150,000 the Yogscast had received from the Kickstarter "was spent directly fulfilling physical rewards for Kickstarter backers, packing and shipping the rewards, covering marketing expenses... and supporting the project over close to three years", and that The Yogscast spent "considerably more than any money they received on rewards" for backers. Backers were compensated with a copy of the game TUG developed by Nerd Kingdom, who also took hold of all developmental Yogventures! artwork and source code. Later in September of that year, backers were also given a copy of the game Landmark by Sony Online Entertainment.
In 2012, Brindley and Lane moved their operations out of their bedrooms in Reading and set up their first office at New Bond House in Bond Street, Bristol, dubbing it "YogTowers". Bristol was chosen for its infrastructure and transport links to London and within South West England for ease of access by the other members of their team. Their team continued to expand as other members of The Yogscast also moved in to the office to consolidate their operations in the shared space, and by July 2012 The Yogscast had more than a dozen members and staff in their office. A variety of new friends and content creators such as Martyn Littlewood ("InTheLittleWood") and Hat Films also joined, marking the expansion of the Yogscast line-up beyond the original World of Warcraft group. As part of a collaboration with Sega and Humble Bundle, a playable character based on Lane was released as downloadable content for Sonic & All-Stars Racing Transformed on 6 December 2013, with all proceeds going to charity.
The channel began to release a series of music videos during this period, including a 4 Non Blondes' "What's Up?" parody named "HONEYDEWYEAYEA", "MoonQuest: An Epic Journey", "Screw the Nether", and "Diggy Diggy Hole", the latter of which received 54 million views and was later covered by power metal band Wind Rose.
The Yogscast also began to hold regular public appearances in exhibitions and events throughout the United Kingdom where they would perform live shows and organise signings at events like the Insomnia Gaming Festival and the London Comic Con. In 2014, Brindley was named by The Sunday Times as one of Britain's 500 most influential people.
In May 2017, The Yogscast announced their first published game, Caveblazers, developed by indie games developer Deadpan Games, as part of their foray into the game publishing business, marking the start of another new revenue stream for the company. Their second published game, Brunch Club was released in August 2019. In August 2022, they published PlateUp!, their most successful game to date which sold over 500,000 units as of October 2022.
In July 2017, The Yogscast left their old headquarters at Bond Street and shifted to larger offices elsewhere in Bristol at the King William House in Queen Square, furnishing it with new amenities and upgraded equipment. Their new dedicated recording suites were also made available for rental by content producers to record and stream content. These new headquarters were named The Yogscast Studios, abbreviated as "YogStudios". Old studio equipment that was previously used by The Yogscast in the old offices was also given to the National Science and Media Museum to be used as part of a new museum development.
In November 2017, The Yogscast spun off Fourth Floor Creative, a creative agency specialising in influencer marketing within the video game industry headed by The Yogscast's chief revenue officer Rich Keith. They were formed as a separate entity with the stated intention of drawing upon their experience gathered from being in The Yogscast to work with companies and influencers outside of The Yogscast. They began with a team of two, but within their first year they had grown to encompass eighteen staff and conduct 140 marketing campaigns, most of them for non-Yogscast influencers.
From July to August 2019, members Meredith and Paul "Sjin" Sykes as well as CEO Mark Turpin were removed from The Yogscast or resigned following various allegations of inappropriate conduct. Turpin was accused of causing a woman "several breakdowns", "making suggestive comments", "discussing what he liked about the body even when she showed a clear disinterest in it", and mentioning "sending nudes". He was suspended, and later resigned from Yogscast.
In August 2019, The Yogscast hosted their own convention named YogCon. The event was hosted in Motion in Bristol, and 800 tickets were made available for purchase. The event featured three stages, two of which were live-streamed on Twitch. These stages featured events including; live book reading, a live version of the Triforce! podcast, a live music session and a pub quiz which both attendees of YogCon and people following the livestream could take part in.
In 2021, The Yogscast made a six-figure investment in Chance & Counters, a board game café based in Bristol, to help fund further expansion plans.
Also in 2021, Yogscast launched a podcast division, Pickaxe. They promote a successful slate of shows, including Simon's Peculiar Portions, Hat Films' The Hat Chat Podcast, Chance & Counters, Zero Degrees and The Review of Death: A Doctor Who Podcast.
, the main Yogscast YouTube channel has ~7,090,000 subscribers, 4,510,322,362 video views, and featured 30 other YouTube channels, while the Yogscast Twitch channel has ~945,000 followers and a total of 137,820,000 video views.
Since then, they have also produced other narrative-driven series set in Minecraft, often with the use of modpacks like Tekkit, such as Jaffa Factory, YogLabs, MoonQuest and Hole Diggers which have also attracted a large audience.
Another of Brindley and Lane's Minecraft series also involved them playing and bumbling through different player-made adventure maps, showcasing different maps made by the player community.
In June 2011, The Yogscast curated and released a collection of Minecraft mods which they named the "Yogbox".
On 9 July 2018, a surprise Halloween-themed episode entitled "YoGPoD 51: Halloween Spack-10-cular" was released to celebrate a decade of Yogscast content. Despite the name, it was recorded and released far from Halloween.
The YoGPoD has no strict structure, but one of the more prominent features has Lane impersonate public figures that Brindley then "interviews". Brian Blessed, Warwick Davis and Queen Elizabeth II are often parodied in this fashion.
The podcast reached #1 on the iTunes UK Podcasts chart on 4 July 2012, following the release of "YoGPoD 42: Strawnana".
In 2017, the official YoGPoD YouTube channel was rebranded for the Triforce! podcast. A spinoff audiobook style series, titled Bodega, was also debuted. The series features excerpts of the regular Triforce!, podcast where Pyrion Flax narrates his homebrew Science fiction. Bodega: Tales from the Bodegaverse was published in print and ebook formats in 2019.
Simon's Peculiar Portions takes the form of hosts Simon Lane and Lewis Brindley discussing odd but true news stories Simon has found on the internet each week. The podcast is also published in video form to the main Yogscast Youtube channel.
Pitch, Please is hosted by Yogscast editors Tom Hazell and Alex Turner. Each episode, the hosts discuss wacky pitches for new video games with one or more of the developers from Yogscast Games, often guest starring another member or friend of the Yogscast.
High Rollers: Aerois is an RPG Dungeons & Dragons podcast hosted by a group of Yogscast members known as the High Rollers, led by Mark "Sherlock" Hulmes in the role of Dungeon Master.
High Rollers D&D is a live play Dungeons & Dragons series that was broadcast live on the Yogscast Twitch channel on Sundays from 5pm GMT. It is the largest Dungeons & Dragons livestream in Europe, and has partnered with Wizards of the Coast on several miniseries. High Rollers D&D left the Yogscast in 2023 to become an independently produced show.
The Yogscast Poker Nights is a series of poker games broadcast live on Twitch. In May 2018, The Yogscast signed a six-episode sponsorship deal with KamaGames to promote the latter's Pokerist app on the live stream.
Drink More Glurp, a game in which players compete in alien olympics, was released in August 2020 on the Nintendo Switch.
Trolley Problem, Inc, released in April 2022, was a Dark-comedy game based on the trolley problem.
PlateUp!, a roguelike restaurant management game made by solo developer Alastair Janse van Rensburg, was released in August 2022. Within 12 days of its release, the game had grossed $1 million on Steam.
2017 | Caveblazers | Deadpan Games | Microsoft Windows, Nintendo Switch | Yogscast Games |
2019 | Brunch Club | Froggy Box Games | Microsoft Windows, Nintendo Switch, PlayStation 4, Xbox One | |
2020 | Drink More Glurp | Catastrophic Overload | Microsoft Windows, Nintendo Switch | |
Helheim Hassle | Perfectly Paranormal | Microsoft Windows, Nintendo Switch, PlayStation 4, Xbox One | ||
2022 | Trolley Problem, Inc. | Read Graves | Microsoft Windows | |
PlateUp! | It's Happening | Microsoft Windows, Nintendo Switch, Xbox One, Xbox Series X/S, PlayStation 5 | ||
Bots Are Stupid | Leander Edler-Golla | Microsoft Windows | ||
2023 | Golfie | Triheart Studio | ||
Aces & Adventures | Triple.B.Titles | |||
Beyond the Long Night | Noisy Head Games | |||
Landlord's Super | Minskworks | |||
Tales & Tactics | Table 9 Studio | |||
Hexarchy | Main Tank Software | |||
2024 | Dungeons & Degenerate Gamblers | Purple Moss Collectors | Microsoft Windows, Linux, MacOS | |
The Holy Gosh Darn | Perfectly Paranormal | Microsoft Windows, Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X/S |
{ class="wikitable" style="margin-left: auto; margin-right: left; border: none; font-size: 100%; padding: 5px;" | + Current active content creators | ||
Lewis Brindley | Xephos, BlueXephos | 2008 | |
Simon Lane | Honeydew | 2008 | |
Duncan Jones | LividCoffee, Lalna | 2009 | |
Chris Lovasz | Sips | 2009 | |
Joakim Hellstrand | Rythian | 2009 | |
Martyn Littlewood | InTheLittleWood | 2011 | |
Liam Mackay | Nilesy | 2012 | |
Jonathan Whitten | Ravs | 2012 | |
Zoey | Zoeya, Proasheck | 2012 | |
Kim Richards | NanoSounds, NanoKim | 2013 | |
Rick Van Laanen | Zylus, Zylush | 2013 | |
Alex Smith | Alsmiffy | Hat Films | 2013 |
Ross Hornby | Rossperu, Djh3max | ||
Chris Trott | Trottimus | ||
Tom Clark | Angory Tom | 2013 | |
Ben Edgar | Bedgar | 2014 | |
Ted Forsyth | Pyrion Flax | 2014 | |
Harry Marshall | Barry, VeteranHarry | 2014 | |
Mark Hulmes | Sherlock Hulmes | 2015 | |
Bekki | Bekkiboom | 2017 | |
Georgia Dana | Gee, GeeStar | 2017 | |
Hanna Vaughn | Mousie, MousieMouse | 2017 | |
The Yogscast started their first charity live stream in December 2011 with the intention to raise money for Oxfam's Give a Goat programme to "send locally-sourced and vaccinated goats to families living in poverty." As part of their charity drive, the group hosted a live stream on Twitch every day in December while viewers were encouraged to donate to the charity through the JustGiving fundraising portal. The live streams were broadcast out of the basement of the house which Brindley, Lane, and Rutherford shared at that time. A total of £66,040.30 was raised, exceeding the target goal of £60,000. For this achievement, The Yogscast was named JustGiving's Most Popular Fundraiser of 2012.
For the 2012 holiday season, the Yogscast team conducted another charity drive for Oxfam called Honeydew's Honey Drive, with a target of raising £60,000. Improvements over the previous year included upgrading to a dedicated streaming studio in their new offices in Bristol, as well as the participation of other YouTube content producers such as Hat Films, TotalBiscuit, and Bachir Boumaaza. The charity drive was organised in aid of Oxfam's 'Plan Bee' to provide training and equipment for beekeeping in Ethiopia and '365 Emergency Fund' for the provision of urgent aid in emergencies. In addition to viewer donations through the JustGiving website, the team also raised additional proceeds through the sale of Twitch subscriptions, merchandise and Christmas songs to be donated to charity. As incentive to donate and at Lane's goading, Brindley agreed to cross-dress in a female bee costume should the charity drive reach their target goal. The goal was reached, and as promised, Brindley dressed up in the costume for Christmas Day. Honeydew's Honey Drive was successful in raising £240,568.25, more than triple that of the previous year. The group were again nominated for JustGiving's Most Popular Fundraiser of 2013, and received a Special Recognition Award at the JustGiving Awards ceremony.
In 2013, The Yogscast hosted the Dwarven Dairy Drive. Starting with this charity drive, donations were made through Humble Bundle instead of JustGiving, allowing donators to receive an assortment of games and in-game content as a token of appreciation. Donations were also distributed to benefit multiple charities rather than just one — in addition to Oxfam, the charity drive also supported GamesAid, Little People UK, Special Effect, and War Child. This charity drive attracted considerably more donators than previous livestreams, and raised a total of $1,159,746.33, triple that of the previous year.
The Yogscast Ukraine Fundraiser, held 9 August 2022, successfully raised £19,280.18 for War Child UK (humanitarian aid for children displaced during the 2022 Russian invasion of Ukraine).
Subsequent years saw the charity drive break records in quick succession. The Yogscast Jingle Jam 2016 surpassed the previous year's total within the first week of the charity drive, and raised more than double their 2013 record, about $2.5 to 2.6 million. As with previous years, it featured a list of supported charities, but also enabled a new option for donators to pick another beneficiary from a list of thousands of charities.
The 2017 instalment was even more successful, raising $500,000 in the first hour, $1 million in the first day, Alt URL and breaking the 2016 record within the first week. It drew a peak of 60,400 concurrent viewers in the first week of December, and by the end of the month they had broadcast more than 700 hours of live streaming and were watched by 2.5 million people, amounting to 6.8 million viewer-hours or 779 viewer-years watched, making the Yogscast the most-watched channel on Twitch that month by time watched. The charity drive raised a grand total of $5,245,772, again more than twice that of the previous year. For their work with Whale and Dolphin Conservation, The Yogscast was awarded the Celebrity Charity Champion for the Third Sector Awards in 2018.
In 2018, The Yogscast launched the Yogscast Jingle Jam 2018, adding Save the Children and Call of Duty Endowment to the list of featured charities. Again, The Yogscast became the most watched channel on Twitch by hours watched, with 2.62 million viewer-hours watched from 30 November to 6 December. In addition, the first two days produced the best-performing broadcasts of the year for the channel. The Yogscast raised $1 million within the first two days and $1.5 million within the first three. Some of the live streams included a live baking stream on 5 December in collaboration with The Great British Bake Off contestant Briony Williams, during which they also hit a milestone of raising $2 million, Alt URL as well as a "Sex and Science" discussion panel on 22 December with Hannah Witton and Simon Clark. By the end of the charity drive, the Jingle Jam 2018 had raised $3.3 million for charity, for a cumulative total of $14,939,930.53 after 2018.
The Jingle Jam 2019 raised $250,000 in the first 8 minutes and $1 million within the first 24 hours. It was the second-most watched channel on Twitch for the week of 2 to 8 December 2019, attracting 1.9 million viewer-hours, second only to ESL Pro League. Its events included the inaugural Yogscast Game Jam, a 48-hour game jam, with the theme of the year of 'GIVING!'. Eventually, it raised $2.7 million.
The Jingle Jam 2020 switched its fundraising platform to Tiltify after 7 years on Humble Bundle, while continuing to provide game bundles in return for donations. It featured a longer list of twelve charities, with limited numbers of game bundles being assigned to each charity. The duration of the charity livestream was also shortened to 2 weeks, owing due to social distancing requirements during the COVID-19 pandemic and difficulty in content generation toward the end of the fundraiser. The fundraiser raised a total of £2,120,590 ($2,841,000), bringing the cumulative total to $20 million.
The Jingle Jam 2021, in its tenth anniversary, was organised for the benefit of 14 charities, with the new additions of Autistica, End Violence and Racism Against ESEA Communities, Global's Make Some Noise, and Lifelites. In addition, other content creators were invited to create their own community fundraising live streams alongside the main campaign, with their donators also able to receive the game bundle as a reward. It again raised more than $1 million within the first 24 hours, and a total of £3,342,063. Of this, more than £480,000 were raised by 215 community fundraisers.
The Jingle Jam 2022 was announced to benefit 12 charities, with the new additions of the British Red Cross, Campaign Against Living Miserably, Dogs for Autism, Huntington's Disease Association, Kidscape, Mermaids, Movember, Reset Mental Health, and Special Olympics Great Britain. It also bundled its largest games collection to date with a donation of at least £35 being rewarded with 90 games with a retail value of more than £1,000. In August 2022, Jingle Jam was registered as a charity in England and Wales, with the Charity Commission, independent of The Yogscast.
The Jingle Jam 2023 also announced 12 charity partners: Autistica, Campaign Against Living Miserably, Comic Relief, CoppaFeel!, Galop, Hello World, Justdiggit, Movember, the Royal National Institute of Blind People, Wallace & Gromit’s Grand Appeal, War Child UK, and Whale and Dolphin Conservation. In February 2023, Jingle Jam registered with the Fundraising Regulator.
The Jingle Jam 2024 was announced with 8 charities, some returning and some new: Autistica, Campaign Against Living Miserably, Cool Earth, Sarcoma UK, The Trevor Project, Wallace & Gromit’s Grand Appeal, War Child, and Whale and Dolphin Conservation. Campaign Against Living Miserably and War Child were announced as strategic partners and will be regular fixtures for Jingle Jam over the next three years.
2011 | Yogscast Christmas Goat Giving Special | JustGiving | Oxfam's 'Give a Goat' | £66,040.30 ($102,514) |
2012 | Honeydew's Honey Drive | JustGiving | Oxfam's 'Plan Bee' and '365 Emergency Fund' | £240,568.25 ($391,145) |
2013 | Dwarven Dairy Drive | Humble Bundle | £708,587 ($1,159,813) | |
2014 | Yogscast Jingle Jam | Humble Bundle | £702,925 ($1,104,882) | |
2015 | Yogscast Jingle Jam 2015 | Humble Bundle | £691,616 ($1,052,881) | |
2016 | Yogscast Jingle Jam 2016 | Humble Bundle | £2,049,000 ($2,578,201) | |
2017 | Yogscast Jingle Jam 2017 | Humble Bundle | £3,894,251 ($5,245,772) | |
2018 | Yogscast Jingle Jam 2018 | Humble Bundle | £2,594,961 ($3,307,959) | |
2019 | Jingle Jam 2019 | Humble Bundle | £2,111,250 ($2,739,251) | |
2020 | Jingle Jam 2020 | Tiltify | ||
2021 | Jingle Jam 2021 | Tiltify | £3,345,156 ($4,435,933) | |
2022 | Jingle Jam 2022 | Tiltify | £3,448,752 ($4,203,531) | |
2023 | Jingle Jam 2023 | Tiltify | £2,702,088 ($3,422,213) | |
2024 | Jingle Jam 2024 | Tiltify | £2,674,052 ($3,297,960) | |
+ | ||||
2012 | JustGiving | Most Popular Fundraiser | The Yogscast | |
Golden Joystick Awards | YouTuber Gamer Award | |||
2013 | JustGiving Awards | Most Popular Fundraiser | ||
Golden Joystick Awards | YouTuber Gamer Award | |||
2016 | Shorty Awards | Social Media Awards (Gaming) | ||
2017 | Hannah Rutherford | |||
2018 | Third Sector Awards | Celebrity Charity Champion | The Yogscast |
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